Premium products need to impress people and convince them to buy the product which has a higher price. These items need to be of a high-quality and they should be useful. All parts of the product including its packaging must be premium and high-end. People need to have a good experience when they open the box and the box must ensure the product is protected when it is being transported and handled. One packaging type that some brands consider for premium packaging includes textured boxes. These boxes aim to give consumers an exciting sensory experience by adding a tactile element on the box.

The box may include a raised, indented or some interesting surface texture on it. The box will not have a normal surface but it will be a unique one which interests consumers. The following discusses how textured packaging adds value to premium packaging:

Sensory experience

Nowadays there is much competition in every industry including the premium one. All brands are aiming to stand out and market their product as the one to get. These businesses are also concentrating on packaging so that it looks appealing.

To stand out amongst this competition a premium brand must do something extra. Therefore it can consider making the packaging be a sensory experience that people can remember. The brand will not only use the sense of sight to convince people to buy the product but will also use the sense of touch. When consumers hold the box, they will want to interact with it and find out about the product.

In this way the packaging will that have the more value. You can add a texture that is similar to the type of product you have packaged letting people know about it. For instance a soft and matte texture may be applied on the packaging of makeup products.

Adventure and outdoor rough products will have a rough and natural type of texture on the box. Therefore the texture will enhance the emotional connection the consumer has with the brand. Rough textures will give the feeling or ruggedness and nature, whilst smooth ones will feel modern plus sleek.

Increase perceived value

These boxes are often made with good-quality material so that the unique texture can be included on them and also so that the product can be protected in them. Premium packaging requires high-quality packaging materials letting people immediately know what type of product is in the box.

The texture along with the quality of the packaging can enhance its perceived value and make people want to pay more for it. Cardboard texture and linen boxes can make the item within them seem more costly and luxurious.

The feel and quality of the box along with its high-end packaging design all play an important role here. They can convince people that they are buying some high-quality and premium product.

Exciting unboxing experience

Consumers who buy premium items usually want to have a memorable unboxing experience and some may also share this on social media therefore promoting the brand. The unique tactile feel of the box can help here. Customers usually remember this.

When a brand includes a unique texture on the packaging, the unboxing experience can end up being more enjoyable. Custom texture and linen boxes need to also be made so that they are the perfect dimensions allowing the box to be simple to open and take the product out from it. You can for instance consider including a texture on a magnetic closure box selling high-end jewelry.

Helps brand stand out

When the packaging is designed in a unique and appealing way it will stand out and help the brand be differentiated in the crowded market. Therefore the packaging design of printed texture and linen boxes matters here. It must look appealing drawing people’s attention to it.

You should add colors and images that stand out to your consumer base and let them know something premium is in the box. Colors like black, gold, silver, etc. suggest luxury. A minimalist packaging design can stand out more here.

You can add branding elements on the box like a company logo and its address to let consumers know your brand is selling the premium product. A texture can be included on the logo to highlight it further. You can add the embossing impact on it that will raise it above the rest of the packaging so it feels more prominent.

Textured packaging is able to add value to premium packaging due to the sturdiness of the box along with its visual appeal. The tactile element further enhances the packaging design making it be noticeable amongst the competition and it can even convince people to buy from the brand.

This is why many premium brands need to consider this packaging type as it can give consumers an enhanced and memorable experience which they will appreciate.