Born x Raised is more than just a clothing brand — it’s a cultural movement rooted deeply in the streets of Los Angeles. Known for its authentic designs and strong local identity, Born x Raised has become a symbol of pride and resilience for many Angelenos and streetwear enthusiasts around the world.
The Origin of Born x Raised
Born x Raised was founded in 2013 by brothers Mikey and Teddy Cortez. Growing up in Los Angeles, they were heavily influenced by the city’s diverse culture, street art, and skateboarding scene. Their vision was clear from the start: create a brand that not only represents the city but also tells the stories of its people through authentic designs.
The founders wanted to break away from mainstream streetwear that often diluted local identities. Instead, Born x Raised embraced Los Angeles in all its raw and unfiltered glory, blending art, culture, and history into each collection.
A Brand Rooted in Los Angeles Culture
What sets Born x Raised apart from many other streetwear brands is its unwavering connection to Los Angeles. Every piece of clothing is an homage to the city’s neighborhoods, streets, and spirit.
The brand’s logo, a simple “BXR,” is instantly recognizable and often seen on hoodies, t-shirts, and hats. It symbolizes unity and pride for those born and raised in LA. Through their clothing, the Cortez brothers convey a message of local pride and cultural awareness.
Designs That Tell a Story
Born x Raised is known for its bold, graphic-heavy Bornxraised hoodie designs that often incorporate imagery associated with Los Angeles — from street signs and city maps to vintage fonts and urban artwork. The brand doesn’t shy away from celebrating the grit and beauty of the city, capturing its essence with a unique blend of nostalgia and modernity.
Their collections frequently pay tribute to specific LA neighborhoods, historic landmarks, and influential figures, fostering a sense of belonging for locals. This storytelling approach resonates deeply with wearers, who see the clothes as more than fashion—they’re expressions of identity.
The Role of Skateboarding and Street Art
Skate culture and street art have always been integral to Born x Raised’s DNA. The founders themselves grew up skateboarding in LA, and this lifestyle heavily influences the brand’s aesthetic and philosophy.
Collaborations with local artists and skateboarders have helped Born x Raised stay connected to its roots and maintain authenticity. These partnerships not only enrich the brand’s offerings but also support the community that inspired its creation.
Commitment to Quality and Sustainability
Born x Raised takes pride in crafting high-quality garments that are built to last. The brand pays close attention to materials, fit, and durability, ensuring that each piece withstands the test of time—both in style and wear.
In recent years, Born x Raised has also begun exploring more sustainable production methods. While streetwear is often associated with fast fashion, the brand aims to challenge this by emphasizing quality over quantity and fostering a more responsible approach to clothing manufacturing.
Building a Loyal Community
One of the key factors behind Born x Raised’s success is its dedicated community of fans and supporters. The brand’s strong ties to Los Angeles culture create a sense of belonging for those who wear it, fostering loyalty and pride.
Born x Raised’s social media presence and pop-up events further cultivate this community, offering fans a chance to connect, share stories, and celebrate LA culture together. This grassroots support has helped the brand grow organically and maintain its authenticity.
Born x Raised’s Influence Beyond Los Angeles
While the brand is deeply rooted in LA, its appeal extends well beyond the city limits. Streetwear enthusiasts worldwide appreciate Born x Raised for its genuine storytelling and bold designs.
Many view the brand as a refreshing alternative to generic streetwear, as it offers a window into the rich cultural fabric of Los Angeles. This global appeal has helped Born x Raised become a recognized name in the streetwear industry, bridging local pride with international style.
Challenges and Growth
Like many streetwear brands, Born x Raised has faced challenges navigating the competitive fashion market. Staying true to their local roots while expanding their reach required careful balance.
However, the brand’s authenticity and strong connection to its community have been crucial assets in overcoming these hurdles. By continuously innovating designs and fostering collaborations, Born x Raised has managed to stay relevant and continue growing its influence.
Future Prospects and Legacy
Looking ahead, Born x Raised shows no signs of slowing down. The brand remains committed to its core values of representing Los Angeles honestly and passionately. With ongoing collaborations, limited-edition drops, and community-driven initiatives, Born x Raised is set to remain a vital part of streetwear culture.
More than just clothing, Born x Raised represents a movement — a celebration of identity, heritage, and the spirit of a city that refuses to be forgotten. As the fashion continues to evolve, it inspires new generations to embrace their roots and express their stories through fashion.
Conclusion
Born x Raised is a testament to the power of authenticity in streetwear. Founded by two brothers who wanted to honor their hometown, the brand has grown into a cultural icon that proudly showcases Los Angeles’ unique identity. Through its bold designs, community focus, and dedication to quality, Born x Raised embodies the essence of being born and raised in LA—raw, real, and unapologetically proud.
